In Vogue: The 90’s Review

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Vogue’s 90’s documentary allows fashion lovers to relive the iconic decade.


Can you ever get enough of the 90’s? Especially 90’s fashion. The defining era in fashion saw a huge change in the industry, with creative booms, new designers start to take the reins and a certain young Kate Moss emerging onto the scene, destined for stardom.

It seems a perfect subject then for one of the recent fashion documentaries to devote your evenings to.


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In the latest series In Vogue: The 90’s the iconic fashion magazine takes us behind the scenes into what went on during this period of change, giving previously rarely seen footage of the team at work.

The 6 episode series opens with All Change At Vogue- focusing on the arrival of Vogue’s global editorial director Anna Wintour.
Further episodes include The Fashion Rebels- exploring the emergence of new British designers like Alexander McQueen, The Hollywood Merger- fashion and Hollywood combining on the red carpet, The Rise of the Met Gala- how the famous New York event has grown over time. Hip Hop Takes Fashion- how Hip Hop and fashion embraced each other and culminating in The American Moment- a focus on the global impact from American designers Calvin Klein, Donna Karan and Ralph Lauren.

Standout highlights from the episodes are things like Tommy Hilfiger’s impact with Hip Hop in episode 5. Seeing the impact created when both embraced each other in what seemed an unlikely partnership was refreshing. Episode 2’s introduction of the takeover from British designers brought with it some fascinating backstage footage and humorous moments- in particular Kate Moss quoting Alexandra McQueen when told big names were unable to get into his show “Fuck em.” Emotional moments were also seen in episodes, such as the focus on Gianni Versace’s death, with model Naomi Campbell seen clearly emotional as she talks about her relationship with the iconic designer.



I regularly feel the need to see new designs and models walking down a runway.

Through each episode Vogue goes all out with it’s interviews with A level celebrities, covering the likes of models, actors, singers, designers and more. In a documentary centred around the 90’s though it does beg the question was Kim Kardashian’s appearance needed?

In a docuemtary centered around the 90’s you can expect nostaglical galore. Seeing some of the rare backstage footage was a real eye opener and pure excitement for fashion lovers. The series did however leave us feeling slightly starved of this. Giving glimpes of it, we wanted to see more of what went on behind the scenes, particualry in the Vogue offices themselves. In an earlier episode centred around the ermergecne with Hollywood, we are treated to one of these insights as the team discuss a latest cover shoot with the global megastar Madonna. The clip provided an intriguing insight into the decision making that goes on in the magazine.
Moments like this however were just a little too far and few between, coming from a love of this we just wish we had seen more of it.

Talking of more in depth exploration, earlier episodes introduced strong subject matter such as AIDS and for such strong subject matter, the documentary seemed to skirt over the issue slightly. A look further into Vogue’s approach to this at the time would have felt somewhat more insightful.

Another point to note is, as the series went on, the format seemed to move more away from Vogue in particular, and explore fashion moments more in general. Compared to earlier in the series (the opening episode in particular) later episodes felt more of an exploration of 90’ fashion movements, but not their link to the magazine as such.



All of this said though the series did give us a lot of what we wanted and more.
For fashion lovers going into it, the nostalgia seen in episodes offered many famous moments worth seeing and reliving again. Also on offer though were a mix of those rarely seen moments which brought with them a fresh feeling of discovering something new.

Overall the series left us with a great sense of joy and nostalgia in being able to relive the famous decade, summed up in the interviews at the finale of episode 6. Anna Wintour reflecting on the period of time described it as a creative moment.

Naomi Campbell’s quote at the end probably epitomised the decade best “We were all just having so much fun.”

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