PRIMARY OBJECTIVE THE MAY 2025 EDITION
ON THE COVER
SERENA FATHERS, PHOTOGRAPHED BY BRYAN POWELL,
HAIR & MAKEUP BY EMILY COLLINS, ART DIRECTION BY DARRYN ROWE,
BRAND MELISSA MUNRO.
MAY’S FEATURES
ON THE COVER- PRIMARY OBJECTIVE
Serena Fathers/Bryan Powell/Darryn Rowe
/Emily Collins /Melissa Munro
Photographer Bryan Powell’s editorial gives a redefined take on femininity, through the use of up-cyling.
RADIANCE
Lauren Baxter/Zena/Jenna Farmery/Olivia Jayne Hancock
From the work of beauty photographer Lauren Baxter, Radiance is a studio editorial highlighting the beauty of model Zena through gold tones and jewellery.
OLIVE
Olive Simpson/Georgina Watson/Saiko Hayashi/Alessia Di Giulio
Photographer Georgina Watson brings the team together from the sunny studio with pink tights, leg warmers and polka dot pants.
The Relationship Between Fur, Villainy and Mental Health
Article
Can someone be defined and placed in a neatly labelled box by a mere fashion choice, let’s say…a fluffy coat?
In her latest article writer Simone Cristian takes a look at this, exploring the history of the fur coat in popular culture.
A Narrative on Purist Beauty in The Ugly Stepsister (2025)
Article
Writer Simone Christian dissects this year’s Norwegian horror and it’s gruesome take on high beauty standards.
with David Pearse
In Conversation is a collection of video interviews with fashion creatives as they give their insight into the industry and talk through some of their most inspiring images.
IN CONVERSATION
INTERVIEWS
La Motherhood, Collection
Manchester based fashion designer Viet Anh Le brings you his AW25 Collection.
Becca Middleton, Photographer
Becca is a Manchester based fashion and event photographer.
Lara Bredenkamp, Photographer
Photographer Lara Bredenkamp talks living and working in Cape Town, her photography process and style.
Ruby Elliott, Model
Ruby talks about her featured editorial and how she became a model.
FASHION VIDEO
Discover the world of fashion video, through interviews, behind the scenes and more.
BEAUTY
Beauty tips from the best makeup artists and models
Finishing Touches
Makeup Artist Scarlett Feathers adds the all important finishing touches.
Creating the Look
Creating the look. In the latest of the #beautylooks series model Saffron Knight adds the finishing touches to this stunning look from makeup artist Eleanor Howarth.