Worn by Time, Found Again
a campaign that explores the journey of pre-loved fashion recontextualized in nature
Jared Hall & Daniella Smil, Mellissa middleton, photographed, creative directed and post production by Lara Pattinson, photo assistant Ellis Giles, styling by Ruby Fos, Imane Benbetka & Brandon bolland,
hair by Monmoka Immure.
Evolving Simplicity is a visual narrative that explores the power of restraint
In a world of endless multitasking, overstimulation, and burnout, everything comes to a stop here — in the wild Highlands, where rugged mountains meet the crashing sea.
This is a place to re-connect, switch off, and play in rain, wind, or shine. Say goodbye to everyday stresses with a dose of untamed coastlines, misty peaks, and open skies.
This is more than a place; it’s a state of mind. A refuge where the soul finds peace in wild landscapes and fresh sea air.
In a world often driven by excess, Evolving Simplicity is a visual narrative that explores the power of restraint. Drawing heavily from Zara campaigns and the raw, emotive style of Brazilian Vogue, this editorial brings together minimalist aesthetics, dynamic energy, and a strong sense of place to examine fashion as a living, breathing entity—timeless, storied, and constantly evolving.
Shot against the backdrop of a soft, overcast British landscape, the editorial merges clean lines, monochrome tones, and natural textures to create a sense of quiet confidence. Our styling embraces relaxed tailoring, layered silhouettes, and distressed details, combining high-fashion edge with streetwear ease. The muted color palette—earthy neutrals and weathered tones—evokes garments that feel reclaimed and lived in.
Each image is built on a foundation of editorial precision and candid spontaneity: strong poses softened by natural movement, structured outfits caught mid-motion, shadows that fall unplanned but perfectly placed. We embraced unpredictable weather as part of the shoot’s authenticity, initially preparing for ambient light but quickly adapting with additional fill to mimic the warmth of golden hour when clouds rolled in.
The location scouting process played a pivotal role. I took a long walk days before to pre-select scenes with textured walls, open space, and natural framing—allowing us to shoot multiple looks within one core area. It reduced the logistical load and encouraged creative problem-solving when weather and angles proved challenging.
On the day, we faced a last-minute cancellation from our makeup artist. However, we adapted quickly, leaning into the project’s natural aesthetic and creating bare-faced, minimal looks that aligned beautifully with the story’s vision of raw elegance and understated confidence.
The shoot celebrates fashion's passage through time: how it wears in, not out; how modern simplicity can feel ancient and new all at once. There’s a cinematic softness to each frame—contrasting sharp silhouettes against foggy woods, concrete backdrops, or still water reflections. The result is elevated yet raw, ethereal but grounded.
Featured Brands:
Madisyn Rose
Typical Sunday
Guo Ying Ying
Ruby Reid
Solace Weijie
Lori Shaul Ceramics
Lara: This project reflects my personal ethos as a photographer: that storytelling in fashion is about more than fabric or faces—it’s about stillness and motion, grit and grace, and capturing the space between what is posed and what is real.